Client : Crayola
Project : How can we reach children, in a fun and unoffensive way, to explain to them what transgender people go through? We create a kit of unlabeled Crayola crayons and a coloring book, telling the story of mislabeled crayons. Because it’s all about what’s inside, go beyond what you see, beyond labels.
Co-designer : John-William Affourtit
Photographer (cover) : Martina Schmidt
Photographer (products) : Kenneth Richards