Client : Crayola

Project : How can we reach children, in a fun and unoffensive way, to explain to them what transgender people go through? We create a kit of unlabeled Crayola crayons and a coloring book, telling the story of mislabeled crayons. Because it’s all about what’s inside, go beyond what you see, beyond labels.

Co-designer : John-William Affourtit

Photographer (cover) : Martina Schmidt

Photographer (products) : Kenneth Richards